Why Should Business Books Be Boring?
🦋 “Secrets of a Social Butterfly’’ Isn’t a business handbook. Nor is it a memoir. It is, in fact, both of those things. 🦋
The narrative traces Lynn’s metamorphosis from navigating significant challenges in her education to becoming a confident business relations expert with an extraordinary career spanning ten countries around the globe.
Launching November 1 st 2025
JOIN ME ON MY JOURNEY AS I TRY TO ANSWER THE "HOW DO I KNOW WHAT I KNOW" QUESTION.
YOU MIGHT JUST DISCOVER HOW MUCH YOU KNOW TOO.
YOU MIGHT JUST DISCOVER HOW MUCH YOU KNOW TOO.
All of us have experienced those moments of imposter syndrome, struggled to fit in, and have even been bullied for being different. Lynn Bruines inspiring story takes us on an incredible journey of overcoming setbacks like ADHD, Dyslexia, and a mysterious kidney disease that led Lynn's agonising journey around the world. Secrets of a Social Butterfly is a business book. You will learn how to utilise setbacks and wins from your own life story, to overcome fear and build consultative connections with business colleagues and friends that last a lifetime.
Secrets is also a window into Lynn's extraordinary career, first in luxury hospitality and then helping business owners and founders apply consultative skills in their own businesses through her agency. And today managing global business relationships. Sometimes brutally honest, sometimes sad and always uplifting,
Secrets of a Social Butterfly will inspire and entertain. The Genre is narrative nonfiction. Simply put, a business book that allows readers into the heart of the author and her journey. You will laugh. You may cry. But you will not want to put this book down until you have read it from cover to cover. It's for business people. But its also for anyone who has had to white-knuckle it through life's ups and downs without giving up. Never give up. Also, never stop smiling at the ridiculousness of the human condition.
Secrets is also a window into Lynn's extraordinary career, first in luxury hospitality and then helping business owners and founders apply consultative skills in their own businesses through her agency. And today managing global business relationships. Sometimes brutally honest, sometimes sad and always uplifting,
Secrets of a Social Butterfly will inspire and entertain. The Genre is narrative nonfiction. Simply put, a business book that allows readers into the heart of the author and her journey. You will laugh. You may cry. But you will not want to put this book down until you have read it from cover to cover. It's for business people. But its also for anyone who has had to white-knuckle it through life's ups and downs without giving up. Never give up. Also, never stop smiling at the ridiculousness of the human condition.
About the book
About Lynn
From Ecole hôtelière de Lausanne to Cornell University, she’s honed her skills in leading customer-centric teams. Holding certifications in adult training (FSEA), Lynn has embarked on a relentless pursuit of excellence.
Lynn is currently studying towards her Executive MBA at IMD, Lausanne. She is also busy with her first business book where she uses storytelling and case studies from her travels and uses real life examples in action.
A travel enthusiast, certified Advanced Padi diver, and co-owner of a luxury yacht charter business, Yacht Charter Indonesia
Lynn is currently studying towards her Executive MBA at IMD, Lausanne. She is also busy with her first business book where she uses storytelling and case studies from her travels and uses real life examples in action.
A travel enthusiast, certified Advanced Padi diver, and co-owner of a luxury yacht charter business, Yacht Charter Indonesia
Lynn's journey started in the world of luxury hospitality, where she spent over 15 years collaborating with international companies, pioneering minds, and esteemed institutions.
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