In fact, it was 49 days to Christmas today. It was 50 days yesterday when I originally wrote this piece. The end of the year is rapidly approaching us. Which means it is time for planning. And whilst I am talking about your enterprise, I am not referring to the type of business plan one […]

November 6, 2023

There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the […]

November 1, 2023

We spoke with Lynn about her full background across the hospitality industry. This included her early career roles based in hotels where she developed her expertise and enthusiasm for learning and development. This moved on to her time with HOSCO, before then setting up her own business, LB Business Agency. She discussed her core areas […]

November 1, 2023

In this podcast episode, CEO and business strategist Lynn Bruines shares valuable insights for coaches looking to increase their client base through organic marketing and authentic selling 🚀 She emphasizes the importance of having a system for consistent leads, clients, and revenue, and provides tips on how to generate leads automatically through LinkedIn and other […]

November 1, 2023

Remember when Grandma marveled at ATMs? Now they’re vanishing, thanks to our trusty smartphones. Who even carries cash nowadays? 📱💳 Here’s a wake up call 🚀: User Experience (UX) and Customer Centricity have evolved drastically. Running an online business? Instant service is non-negotiable. So, why do big corporations fumble UX so often? It’s like they’re […]

November 1, 2023

My post today is all about risk-taking. It’s a scary journey this entrepreneur stuff. Here’s the thing. Every single time I have ventured outside of my comfort zone I have achieved things I never expected. In my book (and here on LinkedIn) I have spoken about Imposter Syndrome. I have used what I know to […]

October 30, 2023

“Getting over a painful experience is much like crossing monkey bars. You have to let go at some point in order to move forward.” – C.S. Lewis There is so much advice out there that urges us to “put the past behind us,” or “let go of the baggage,” that could be doing us, and […]

October 30, 2023

Do you have a specific project or challenge for which you would love to have extra eyes on? EHL, Ecole hôtelière de Lausanne, hospitality business school, still has a spot for their upcoming Student Business Project (SBP). I’ve had the pleasure of working with these smart final-year bachelor students twice already, and I’ve been impressed by […]

October 23, 2023

I was on the train heading back to Geneva after a brilliant eMBA networking session when I was asked why I am writing a book. It’s been the question of the month. I looked at my travel companion and wondered how much I should tell him. “Because I want to know how I know what […]

October 16, 2023

Dubai, place of dreams, and breaker of hearts. My startup client chose to spend its non-existent trade show budget on sending me to a huge (and expensive) trade fair in Dubai. This happened years ago. I was just 25 and full of unearned confidence at that stage of my career. My client was brand new […]

October 6, 2023